Practically Speaking, Third Edition,

ABOUT THE BOOK

Practically Speaking, Third Edition, by J. Dan Rothwell, is an engaging and comprehensive textbook that introduces readers to the principles and practical techniques of effective public speaking. Published by Oxford University Press, this book focuses on developing communication competence through a combination of communication theory, real-world examples, practical exercises, and relatable explanations. It helps students understand not only how to prepare and deliver speeches but also how to become thoughtful, confident, and responsible communicators.

The book explores the complete speech-making process, beginning with selecting appropriate topics and analyzing audiences, followed by researching information, organizing ideas, developing supporting arguments, and preparing effective presentations. It examines different forms of public speaking, including informative, persuasive, and special-occasion speeches. Readers also learn how to create engaging introductions and conclusions, use supporting evidence, incorporate visual aids, and deliver presentations with clarity and confidence.

A major strength of the book is its emphasis on communication competence and practical application. It addresses common public speaking challenges, including speech anxiety, audience engagement, effective listening, ethical communication, and critical evaluation of information. Through practical examples, learning activities, and useful speaking strategies, readers are encouraged to apply communication principles to academic, professional, and everyday situations.

The third edition maintains an accessible and conversational approach while incorporating updated examples and insights into contemporary communication practices. It encourages students to develop their individual speaking styles, recognize the importance of audience perspectives, and communicate ideas effectively in different social and professional environments.

Ideal for students enrolled in introductory public speaking and communication courses, as well as educators and individuals seeking to strengthen their presentation abilities, Practically Speaking offers a practical foundation for becoming a more confident and effective speaker. It is a valuable resource for improving communication skills, building self-confidence, and developing abilities that contribute to academic achievement and professional success.

ABOUT THE AUTHOR

J. Dan Rothwell, Ph.D., is an accomplished communication scholar, educator, and textbook author specializing in public speaking, communication theory, and interpersonal communication. He is Professor Emeritus and former Chair of the Communication Studies Department at Cabrillo College, where he spent many years teaching and developing communication education programs.

Dr. Rothwell earned his Bachelor of Arts degree in American History from the University of Portland, Oregon, followed by a Master of Arts degree in Rhetoric and Public Address and a Ph.D. in Communication Theory and Social Influence from the University of Oregon. His academic background combines a strong understanding of communication principles with extensive experience in teaching and research.

He is the author of several influential textbooks, including Practically Speaking, In Mixed Company: Communicating in Small Groups and Teams, In the Company of Others: An Introduction to Communication, and Telling It Like It Isn't: Language Misuse and Malpractice. His publications are recognized for their conversational writing style, engaging examples, practical applications, and ability to make complex communication concepts accessible to students.

Throughout his distinguished teaching career, Dr. Rothwell has received more than two dozen teaching awards, including the National Communication Association's Community College Educator of the Year Award and the Ernest L. Boyer International Award for Excellence in Teaching, Learning, and Technology. His book Practically Speaking also received the Textbook Excellence Award from the Textbook and Academic Authors Association.

Through his teaching, research, and publications, J. Dan Rothwell has made a lasting contribution to communication education, helping students develop critical thinking abilities, effective speaking techniques, and confidence in expressing their ideas.