{"product_id":"escaping-the-build-trap-how-effective-product-management-creates-real-value","title":"Escaping the Build Trap: How Effective Product Management Creates Real Value","description":"\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEscaping the Build Trap: How Effective Product Management Creates Real Value\u003c\/span\u003e by \u003cspan\u003eMelissa Perri\u003c\/span\u003e is an insightful guide to building successful products through customer-focused strategies, effective product management, and business-driven decision-making.\u003c\/p\u003e\n\u003cp\u003eThe book explores why many organisations fall into the “build trap” — a situation where companies focus on developing and launching more features rather than solving meaningful customer problems. Melissa Perri explains how businesses can move beyond measuring success through the number of products or features delivered and instead focus on creating measurable value for customers and achieving long-term business goals.\u003c\/p\u003e\n\u003cp\u003eThrough practical examples and actionable strategies, the author explains how to develop a strong product strategy, build effective product teams, identify valuable market opportunities, and create an organisational culture centred on continuous learning and improvement.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Highlights:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eExplains the concept of the Build Trap and how organisations can avoid it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eIntroduces customer-centric product management principles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eConnects product strategy with business goals and company vision.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eExplores how to build and scale effective product teams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDiscusses outcome-driven product development.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eProvides guidance on identifying valuable market opportunities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eEncourages continuous improvement and customer-focused innovation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eIdeal For:\u003c\/span\u003e Product managers, business owners, entrepreneurs, startup founders, project managers, business analysts, product designers, and professionals interested in business strategy and product development.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLearn how to move beyond simply building products and start creating meaningful value for customers and sustainable growth for your business.\u003c\/span\u003e\u003c\/p\u003e","brand":"TheeliteBooks.com","offers":[{"title":"Default Title","offer_id":54857747366172,"sku":"BBO-020","price":29.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0967\/8261\/4812\/files\/BUILDTRAP1.png?v=1793959979","url":"https:\/\/theelitebooks.com\/products\/escaping-the-build-trap-how-effective-product-management-creates-real-value","provider":"TheeliteBooks.com","version":"1.0","type":"link"}